Tugi Tark and WebPrefer Announce Strategic Partnership to Deliver Smarter Support for iGaming Operators
August 12th, 2025 – Tugi Tark announces a strategic partnership with WebPrefer, the Swedish software company behind the Wepam iGaming platform. The collaboration brings Tugi Tark’s AI-powered support software into WebPrefer’s core technology, offering iGaming operators a fully integrated solution for modern customer service.
As the iGaming industry faces increasing demand for multilingual support, regulatory compliance, and elevated player experiences, the integration of Tugi Tark’s AI-powered customer service software directly into the Wepam Player Account Management (PAM) system offers operators an innovative edge. This solution enables faster, smarter, and more scalable player support across markets.
"We are thrilled to partner with WebPrefer to bring smarter support to the iGaming world," said Harpo Lilja, CEO of Tugi Tark. "This collaboration underscores our shared commitment to helping operators create deeper connections with their players through AI-enhanced support."
WebPrefer’s Wepam platform is built with adaptability in mind, supporting multi-brand operations, CRM, rewards, responsible gaming, and real-time monitoring. By integrating Tugi Tark’s customer support software directly into its PAM system, WebPrefer delivers a plug-and-play solution for iGaming operators.
“Implementing Tugi Tark’s AI Agent support tool into our own PAM solution was a no-brainer for us,” said Mikael Lindberg Castell, Founder & CEO of WebPrefer. “Assisting the end users is fundamental to any business, and together with Tugi Tark we can now present a complete solution for iGaming operators.”
This partnership marks a significant milestone in both companies’ missions to modernize iGaming support and operational strategy. The integrated system is customizable, fast to deploy, and designed with regulatory frameworks in mind, ideal for operators scaling across brands, geographies, and languages.
At Tugi Tark, we build tools to solve real-world challenges in iGaming support. This partnership is one more way we’re making player care faster, smarter, and at scale.
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About Tugi Tark
Tugi Tark is a customer service AI platform tailored for the iGaming industry. We help iGaming operators scale support, reduce costs, and improve player satisfaction by combining intelligent automation with deep iGaming expertise.
About WebPrefer
WebPrefer is a Swedish software company and the creator of Wepam, a modular, regulation-ready iGaming platform trusted by operators. Wepam supports multi-brand operations with integrated player management, compliance tools, and real-time reporting.
