Tugi Tark AI customer service dashboard for iGaming operators
Create
a custom AI agent

AI Customer Support Software Built for iGaming Operators

Get AI agents trained on 10 million real iGaming support tickets

Tugi Tark casino customer service software built by iGaming support experts
5-star reviews for Tugi Tark AI gaming support platform
Trusted by operators worldwide
About Us
Founded by customer service experts with over a decade of hands-on experience
Founded by customer service experts with over a decade of hands-on experience
supporting iGaming players worldwide, we’ve combined deep industry expertise with
supporting iGaming players worldwide, we’ve combined deep industry expertise with
advanced AI to create a powerful customer service platform and AI agent — fast,
advanced AI to create a powerful customer service platform and AI agent — fast,
always available, and distinctly human in experience.
always available, and distinctly human in experience.

Founded by customer service experts with over a decade of hands-on experience supporting iGaming players worldwide, we’ve combined deep industry expertise with advanced AI to create a powerful customer service platform and AI agent — fast, always available, and distinctly human in experience.

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Lower cost-per-ticket

Our Features

Why operators choose Tugi

Powerful features tailored for iGaming customer service teams

AI chatbot for iGaming handling player support tickets automatically

AI agents that know iGaming

Trained on millions of real player interactions, our AI agents understand player intent and context, delivering support that feels human across every market and time zone.

Multilingual AI customer support for iGaming operators across 50+ languages

Real-time multilingual support

Real-time translation across 249+ languages allows players and support agents to communicate in their native languages.

Agent workplace

One unified workplace for 1st and 2nd line support. Solve tickets faster with seamless escalations and multi-brand management.

AI gaming support agent workplace — live escalation and queue management
iGaming customer support AI analytics dashboard with real-time KPIs

Dashboards

Get a complete view of support operations with comprehensive dashboards. Prove ROI with data driven decision making.

Proactive AI chatbot for sportsbook engaging players before they contact support

Proactive support

Keep players playing with proactive support. Detect failed deposits and increase successful deposit rate.

How it works

AI agents for Sportsbook & Casino Operators

Create a custom AI agent on a brand and market level in minutes, not weeks.

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Resolve 80% of player tickets

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AI usage data

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Create your custom AI agent
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Adjust tone of voice and names for every brand and market. Expert in iGaming, powered by your knowledge base and T&Cs.
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Resolve 80% of player tickets
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The AI agent retrieves information from your key systems to resolve issues on first contact. Like your best agent, but 24/7.
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AI usage data
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Keep your AI spend under control by setting limits on AI services. Get AI agents that work for you.

Advantage

Why iGaming Operators Choose Our AI Customer Support

Deliver a premium player experience and boost your bottom line with an all-in-one customer service platform.

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AI agents that know iGaming

Our AI agents are purpose built for the needs of players in the iGaming industry.

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Support players 24/7. 365.

Deliver 24/7 support, 365 days a year. Our AI Agent never calls in sick!

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Customizable and scalable

Whether you’re a start-up or established operator, Tugi supports your operations from A-Z.

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Support players in any market

Deliver native-level language support without the overhead of a global workforce.

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Cut per-ticket costs by 65%

Reduce the need for large support teams by automating 80% of tickets.

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Seamless Human Handoff

AI agents seamlessly escalate complex or high-risk cases to support agents within the same system.

Blog Posts

Insights, Tips & AI Trends

Explore the latest in AI, customer service, and player experience from the team that built Tugi.

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Achieve support success and grow your business

Boost player satisfaction and cut support costs. Partner with Tugi Tark and experience the future of customer service.

FAQ’s

Frequently Asked Questions

We understand that adopting AI can feel like a big step — that's why we've answered the most common questions.

What reporting and analytics does Tugi Tark provide?

All dashboards in Tugi Tark are built in-house, with no third-party analytics layer and no data leaving the platform. Support managers have full visibility into AI resolution rates, ticket volumes, handle times, agent performance, and queue health in a single interface, updated in real time. The dashboards are designed specifically for iGaming support operations, not repurposed from generic templates.

What does the agent experience look like in Tugi Tark?

Tugi Tark's support console is built around how iGaming customer service teams actually work. Every agent gets a unified workplace with an omnichannel queue covering live chat, email, and messaging in one view, with no tab-switching between tools. Ticket routing, templates, and quick commands reduce handling time on repetitive interactions, while the AI copilot drafts responses and surfaces relevant context in real time. The result is a faster, less frustrating experience for agents, which directly impacts response quality and retention.

What information sources does an AI agent need to maximize resolution rate?

Three sources determine resolution rate in iGaming customer support. First, a structured knowledge base covering operator policies, bonus terms, and support procedures. Second, live back-office data: transaction history, game history, KYC status, account limits, and balance. Third, built-in iGaming domain knowledge. Tugi Tark's AI agents come pre-loaded with this third layer, derived from 10M+ real iGaming support tickets, giving the platform the contextual depth that a generic solution requires months to develop.

Does iGaming AI support integrate with existing platforms like Salesforce or Zendesk?

Yes. Tugi Tark's AI can be deployed as a standalone AI support layer on top of existing platforms including Salesforce, Zendesk, Intercom, and LiveChat. Operators can add AI agent capability to their current stack immediately, without replacing existing infrastructure.

How does AI translation work in iGaming live chat support?

Tugi Tark iGaming customer service software applies on-the-fly AI translation across 249+ languages, meaning an agent in any location can handle player conversations in the player's native language in real time. There is no manual language routing, no separate translation tool, and no delay. The agent sees the message in their language, responds, and the player receives it in theirs.

Can AI customer support handle responsible gaming interactions?

Not all AI customer support solutions are equipped to do so, and the regulatory consequences of getting it wrong are significant. Tugi Tark includes a dedicated responsible gaming module that automatically detects and escalates RG-related interactions to a human agent, every time. This is a platform-level requirement, not a configurable option, ensuring duty-of-care obligations are met at any conversation volume.

How does Tugi Tark's casino customer service software reduce support costs?

Tugi Tark's casino customer service software automates the high-volume, repetitive queries that consume most of a support team's time. Our AI iGaming support handles bonus eligibility, deposit limits, withdrawal status, account verification autonomously 24/7, reducing cost per contact by up to 65%, and freeing human agents for complex, high-value interactions.

What is an iGaming chatbot and how is it different from a standard chatbot?

The term chatbot is widely used, but the gap between legacy chatbots and modern AI agents is enormous. Traditional chatbots are built on rigid decision trees with prewritten, static answers. If a player's question doesn't match a predefined branch, the bot fails. They can't reason, adapt, or pull in fresh context. Modern AI agents work in a completely different way. They are dynamic by design, powered by RAG pipelines that source information in real time from your knowledge base, player accounts, and operational systems. They understand intent, handle nuance, and resolve queries the way a trained human agent would. On top of that, Tugi Tark's AI agents are trained on 10M+ real iGaming support tickets, so they understand betting terminology, bonus mechanics, KYC flows, and responsible gaming requirements from day one, without months of manual training.