Exploring Ideas, Meeting Partners, and Looking Ahead

Last week, our team was in Malta for the SBC Summit, an event focused on the intersection of casino, sports betting, and payments. Previously known as CasinoBeats, the summit has broadened its scope in recent years, attracting a variety of players across game development, affiliate marketing, and operational services.

Spotlight on Payments and Tech

The expo floor leaned strongly toward payment providers and game developers, giving our team the opportunity to connect with companies driving the transactional backbone of iGaming. On day one, we packed in a full schedule of meetings with crypto and real-money payment providers. These early talks helped us get a sense of potential long-term integrations that could enhance the TUGI ecosystem.

Hands-On Workshops

Beyond the booth setups, the event featured workshops covering topics like VIP strategy, player retention, SEO, fraud, and player protection. These sessions were designed for professionals looking to solve real-world challenges in day-to-day operations. While not overly technical, they offered good jumping-off points for further conversations and ideas.

A Social Scene That Encouraged Connection

Networking was a core part of the summit experience. Our team had the chance to reconnect in person with partners and hear fresh updates on their journeys with Tugi Tark, arguably the most valuable takeaway of the week. Most of the events leaned toward open networking rather than formal parties, creating space for meaningful conversations after packed days on the expo floor.

A Glimpse Into Industry Priorities

The crowd skewed toward affiliate marketers and payment professionals, which gave us a chance to hear fresh perspectives from adjacent areas of the industry. These interactions reinforced some of the key trends shaping iGaming right now: seamless payments, flexible support solutions, and personalized player journeys.

Looking Forward

SBC Summit Malta gave us a valuable space to reconnect with our partners, explore ideas, and collect insights from the industry. We came away with strong conversations, clearer direction for integrations, and a better sense of how we can keep building tools that work for today’s operators.

If we didn’t cross paths this time, let’s fix that! Get in touch to learn more about how TUGI helps teams deliver fast, intelligent player support at scale.

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