Showcasing Innovation in Lisbon: Tugi Tark at SBC Summit 2025
Last week, the Tugi Tark team joined the global iGaming community at SBC Summit in Lisbon. The event brought together operators, platform providers, affiliates, payments experts, and startups into an impressive venue, creating an atmosphere buzzing with energy, creativity, and forward-thinking ideas. From marching bands to live performances on the expo floor, it was an event unlike any other we’ve attended this year, and the conversations were just as dynamic.
Meaningful Connections Across the Industry
Over the course of three packed days, we met with dozens of companies, including operators, platform providers, and BPOs. Each conversation brought fresh perspectives on the challenges and opportunities in player support. These conversations led to a group of operators and a BPO to begin testing our AI Sandbox, set to launch next week.
This AI sandbox will allow partners to build a custom AI Agent trained on their own casino environment, replicating the conversations their players would have. It’s a practical step toward showing how Tugi Tark’s customer service AI software helps operators deliver seamless, efficient, and scalable customer support experiences.
Interest in Early Adoption
Conversations at the SBC Summit reinforced how quickly the industry is moving toward smarter support solutions. Several operators shared strong interest in exploring Tugi Tark’s customer service AI software, including a group of North American sweepstakes operators preparing for both current operations and a future global crypto casino expansion.
These conversations highlighted the industry’s growing appetite for AI Agent solutions that balance automation with compliance and elevate the player experience.
An Event Full of Energy
Beyond meetings, the SBC Summit stood out for its atmosphere. The expo floor was split across halls for operators and platform providers, payments, and affiliates, also including a startup zone at the heart of it all. From SaaS innovators to managed services and payments providers, the diversity of businesses on display showed the true range of innovation our industry has on offer.
And yes, even the food was fantastic! But what truly set the conference apart was the energy: statues, dance numbers, and even marching bands turned the expo floor into a celebration of creativity and connection.
Looking Ahead
We left Lisbon energized by the opportunities ahead. With the AI Sandbox rolling out and new partnerships on the horizon, we’re more committed than ever to helping iGaming operators elevate their player support with Tugi Tark’s customer service AI software and next-gen AI Agents.
Didn’t catch us at SBC Summit? Book a demo with Tugi Tark today and see how our AI Agent can transform your customer support into a driver of loyalty and growth.
