From 1–2 July, Tugi Tark attended iGB Live London for the first time. Representing the team was Tugi Tark's Business Development and Partnerships Manager, who spent two days meeting with operators, partners, and industry professionals across the event.
Hosted by the same team behind ICE Barcelona, iGB Live drew around 15,000 attendees to ExCeL London, making it one of the largest mid-year gatherings on the iGaming calendar. The conference has a strong affiliate focus, while also bringing together a wide cross-section of B2B suppliers and operators under one roof.
For Tugi Tark, the two days were largely spent in conversation with operators and platform providers. These discussions created an opportunity to explore how AI-powered customer service software can fit into operators' existing technology and support environments.
With the industry naturally slowing down over the summer season, many conversations also focused on planning and priority-mapping for autumn. This provided a valuable window to align on potential roadmap integrations for the busier months ahead and strengthen relationships across the industry.
As a first visit for Tugi Tark, iGB Live offered a valuable opportunity to build new relationships, reconnect with industry partners, and continue conversations around the role of AI in iGaming customer service.
It was a successful debut for Tugi Tark and a strong final industry gathering ahead of the summer break. The team leaves London with new connections and conversations to continue as operators turn their attention towards their priorities for the second half of the year.
