June 18, 2026 – Tugi Tark announces a partnership with Casino Elite, a Belgium-based operator that has built its gaming technology in-house since launching in 2024. Through the collaboration, Casino Elite is deploying Tugi Tark's AI-powered customer service software to manage player support across two distinct brands: Casino Elite, its online casino operation, and EliteSports, a licensed Belgian sports betting platform.
Rather than licensing an existing gaming platform, Casino Elite built its own, with a commitment to secure, fair play and responsible gaming at the core of its operations. As its portfolio has grown to serve two distinct player audiences, the operator needed a customer service software solution capable of managing both without fragmenting its support operation.
"Good player support comes down to having the right systems in place," said a representative from Casino Elite. "Tugi Tark's software gives our team a centralized environment to handle player communications efficiently while maintaining the service standards we expect across both operations."
Casino Elite's support team uses Tugi Tark’s customer service AI software to manage all player communication across both brands in one console. Incoming player inquiries from Casino Elite and EliteSports are handled through the agent console, giving the support team a complete view of every player interaction without switching between systems or duplicating effort across the portfolio.
“Casino Elite has built a focused operation with a clear understanding of the player experience they want to deliver,” said Harpo Lilja, CEO of Tugi Tark. “Our role is to provide the operational tools that allow support teams to manage player communications efficiently across multiple brands while maintaining a consistent service experience.”
The partnership supports Casino Elite's broader strategy of building a secure, technology-led iGaming business. By integrating Tugi Tark’s specialized iGaming support software directly into its operations, Casino Elite and EliteSports are well-equipped to handle future growth while maintaining consistent, high-quality support across both brands.
About Tugi Tark
Tugi Tark is an AI-native customer service software purpose built for the iGaming industry. We help iGaming operators scale support, reduce costs, and improve player satisfaction by combining intelligent automation with over a decade of iGaming support expertise.
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