CASE STUDY

Enhancing the Customer Support Experience with AI Agents

Tugi Tark’s AI Agents handle routine inquiries in real time: delivering instant, accurate support while reducing agent workload. Players get answers fast, agents focus on complex cases, and support teams scale smarter, without sacrificing quality.

Instant Responses
24/7 Support
Up to 40%
inquiries handled
iGaming
AI
Customer Service

Challenge

iGaming support isn’t just fast-paced. It’s relentless. Players expect round-the-clock service, often in multiple languages, and routine inquiries can account for the majority of support volume. This overloads human agents, drives burnout, and causes delays in responding to critical or VIP-specific cases.

Legacy tools and rigid chatbots haven’t kept up. They either lack context or force agents to spend time redoing work AI should have handled. Support teams need a solution that’s scalable, multilingual, and built specifically for iGaming.

The results?

Tugi Tark’s AI-Driven Agents autonomously handle the majority of low-complexity, high-frequency inquiries, instantly. From verifying bonus terms to explaining withdrawal rules, our AI Agents deliver accurate, natural-language responses directly in the player’s native language.

Trained specifically on iGaming scenarios and integrated with your knowledge base, T&C, and your ticket history, these agents are context-aware and built for scale. They deflect support volume without compromising quality, freeing human teams to focus on high-impact issues like responsible gaming, VIP management, and compliance alerts.

iGaming operators using TUGI's AI Agents have seen transformational gains in support speed, agent capacity, and player satisfaction.

  • Over 40% of player inquiries fully resolved by AI Agents
  • Significant drop in average response times
  • Uplift in player satisfaction scores due to faster resolutions
"Tugi Tark's AI-driven agent is transformational for our customer service. It allows us to handle more inquiries than ever while providing a better experience for players, our team, and clients." - Nelli-Noora Laulumaa, Customer Service Manager at Decoded-HR

By automating repetitive support tasks, Tugi Tark helps operators deliver faster answers, shorten ticket queues, and provide better player experiences without scaling headcount. Human agents can finally focus on what truly matters: VIP care, responsible gaming, and high-stakes moments that need empathy and expertise. AI isn’t just part of our future, it’s how we’re reshaping player support today.

Impact

Instant Responses

24/7 Support

Up to 40%

inquiries handled

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